Last week I blogged a piece about the Business Week article on the echo boomers. The FT have given Lee Raine from the Pew Internet Project front page coverage on their fortnighlty Digital Business *supplement today to develop an essay on the arrival of internet natives in the workplace. It argues that the typical 21 year old graduate fronts up for his first day at work having clocked up 5,000 hours of video gaming, having exchanged 250,000 e mails, IMs and mobile texts, 10,000 hours of mobile use and 3,500 hours online ! This 'You Tube' generation Raine argues are likely to challenge the conventional practices and structures of typical organisations. Well we will see...

All the examples and the case studies here are inevitably from the US. I particularly like the reference to these millenials living in a state of 'continuous partial attention' . I am sure even my very late internet migrant generation was accused of this. Fascinating stuff though!

* it isn't up there yet so you may have to fork out a quid to read but the supplement is good and there is another good piece in the New Britain series today